
Foresight backs Fresh Relevance with £2.15m
UK venture capital firm Foresight Group has invested £2.15m in UK-based e-commerce marketing technology startup Fresh Relevance.
According to Fresh Relevance founder Mike Austin, the fresh funding will allow the company to expand in the North American region and further develop its in-house development capabilities.
Foresight made six private equity deals in the last six months, with recent examples including Ekkosense in December and more recently Tudor Contract Cleaners.
Company
Fresh Relevance is a firm providing a SaaS marketing platform, including email marketing and web personalisation, available across desktop and mobile software for e-commerce businesses. The company is based in Southampton and was founded in 2013 by Mike Austin, Pete Austin and Eddy Swindell.
People
Fresh Relevance - Mike Austin (founder).
Foresight Group - Rodney Appiah (senior investment manager).
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