Mayfair acquires Talon Outdoor

Earlier in April, the Financial Times reported the GP had acquired a 17.5% minority stake in the company from corporate vendor Omnicom. However, a person close to the situation told unquote" Mayfair has taken a controlling stake in the business, which comprises the minority stake previously held by Omnicom.

Mayfair's team has a track record in investing in the outdoor advertising space. Managing partner Daniel Sasaki and other partners at the firm previously worked on the acquisition and subsequent sale of Ocean Outdoor while working at LDC.

The acquisition of Talon is the fifth investment made by Mayfair's maiden fund, which held a £400m final close in September 2016. Other investments include the management buyout of Middlesex-based Hotels & More, the acquisition of an £82m controlling stake in London-based sushi restaurants chain Yo! Sushi, an investment in energy business Ovo, and the £50m buyout of fishing tackle business Fox International.

Mayfair was recently featured by unquote" as part of our In Profile series.

Company
Founded in 2007 and headquartered in London, Talon focuses on outdoor advertising, including billboards, digital billboards and branded signage. Talon's billings have increased from £5m in 2012 to £230m in 2016, the aforementioned source told unquote".

Talon generated a turnover of £143.9m in 2015, according to publicly available records, with profit before tax of £3.1m.

People
Mayfair Equity Partners – Daniel Sasaki (managing partner).

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