Livingbridge backs online fashion company In The Style

The fresh funding will enable the business to implement an international expansion strategy, with a particular focus on the American and Australian markets. It will also invest in its warehouse operations and IT infrastructure, as well as launching new plus-size and active wear ranges later in 2017.

The GP said the company is targeting sales of £50m within the next three years and will make senior appointments in its IT, finance and marketing teams.

As part of the deal, In The Style has appointed Feelunique non-executive director and Rupert Sanderson Shoes chairperson Jim Sharp as its chairperson.

Capital for the transaction was drawn from Livingbridge's Baronsmead Venture Trusts.

Livingbridge has a track record of investing in the UK clothing retail space, having invested in Fat Face in 2010 and Crew Clothing in 2006.

Company
Headquartered in Manchester and founded in 2013, In The Style is an online fashion retailer focused on the womenswear market. The company launches new ranges every four to six weeks and has royalty-based collaborations with celebrities who are looking to launch their own collections.

The business generated a turnover of £15m in 2016, according to a statement issued by Livingbridge, and has a headcount of 80.

People
Livingbridge – Steve Cordiner (investment director).
In The Style – Adam Frisby (CEO).

Advisers
Equity – Eversheds, Mark Beardmore, Daniel Shivlock (legal).
Management – Aurelius Advisors, Jonathan Pfitzner (corporate finance); Weightmans, Robert Turnbull, Anna Kerrane (legal).

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• Topics
• Expansion
• UK / Ireland
• Consumer
• United Kingdom
• Living Bridge