Primary-backed Maru acquires SynGro

SynGro will rebrand as Maru/Syngro following the deal, which is the fourth bolt-on acquisition by Maru since receiving backing from the GP. Other acquisitions include Usurv, eDigitalResearch and VCR&C.

The management team of SynGro will remain with the company in order to help the integration of the software into Maru's platform.

Previous funding
Primary Capital injected £45m growth capital in Maru in February 2016.

Company
Founded in 2004 and headquartered in Livingston, SynGro is a software developer. Its SynGro Eye marketing platform provides reports, analytics and performance management data related to customer experience. The product is used by companies in sectors including industrials, telecommunications and business services.

People
Maru Group – Ged Parton (CEO)
SynGro – Keith Schorah (CEO)

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