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Unquote
  • Expansion

KCP invests £6.6m in MC&C

  • Oscar Geen
  • Oscar Geen
  • 18 July 2017
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Key Capital Partners (KCP) has invested £6.6m in London-based media and advertising agency MC&C.

The new capital will be used to hire key staff, invest in operational technology and finance potential acquisitions. The company will be split into three divisions post-transaction: MC&C London, MC&C Muse and MC&C International.

KCP partner Mike Fell will join the board of MC&C.

MC&C

  • DEAL:

    Expansion

  • VALUE:

    £6.6m

  • LOCATION:

    London

  • SECTOR:

    Media agencies

  • FOUNDED:

    2002

  • STAFF:

    73

KCP's first formal institutional fund reached a final close in late 2016 on £65m. As of March this year, it was deployed at around 33%, according to unquote" data.

Company
Founded in 2002 by Mike Colling, MC&C now employs 73 people. It advises its clients on advertising and media strategy as well as coordinating global campaigns for its partners. Its client base includes Unicef and Wateraid.

People
Key Capital Partners – Mike Fell (partner).
MC&C – Mike Colling (founder).

Advisers
Equity – Clarity (M&A).

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