Mayfair takes majority slice of Promise Gluten Free

The growth capital investment will be used to fuel its international expansion, with a focus on the US, Europe and Australia.  The deal is the sixth for Mayfair's £400m maiden fund, which closed last year after launching in 2014.

Robert Leechman, who has held senior positions at Mars, Coca-Cola Company, Pulse Home Products and Life Health Foods, will join the company as chair. Jeff van der Eems, former chief executive of United Biscuits, joins as a non-executive director.

Company
Promise Gluten Free is a gluten-free bakery that was founded in 2011. It is a group of companies comprising Aran Ard Teoranta, which trades as Gallagher's Bakery, and Cuisine Royale Manufacturing. Its retail brands are Promise Gluten Free and PureBred Gluten Free.

People
Mayfair Equity Partners – Daniel Sasaki (managing partner); Waqqas Ahmad (partner).
Promise Gluten Free – Declan Gallagher (founder).

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Expansion
• UK / Ireland
• Consumer
• Ireland
• Mayfair Equity Partners