Lyceum-backed Briefing Media bolts on Urner Barry

The transaction is the second add-on for Briefing Media since Lyceum's buyout of the firm in 2015. It follows the acquisition of French firm Global Data Systems in June 2016.

The bolt-on will allow Briefing Media to expand its coverage into the US and its range of data and news services. It will also allow Urner Barry to expand into Europe.

Funding for the deal was provided by Lyceum, Briefing Media, RBS and Five Arrows Credit Solutions.

Preston-based Briefing Media runs a number of online and print agriculture brands, including Farmers Guardian and Agrimoney.com. It runs several events and exhibitions including Lamma and the British Farming Awards. The company also runs The Media Briefing, a provider of strategy insight for those working in the media industry.

Established in 2010, Briefing Media generated revenues of £13m in 2014. It employs 80 staff based in its offices in Preston and London.

Company
Urner Barry has around 3,000 clients and was founded in 1895, following the merger of Urner Publishing Company and L Frank Barry and Sons. It is based in New Jersey and has around 60 staff. The data company focuses on poultry, egg, meat, seafood and other protein-related areas of the food industry.

People
Lyceum Capital – Daniel Adler (partner).
Briefing Media – Neil Thackray (CEO).

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