BGF's Decision Tech bolts on MobilePhoneChecker

The bolt-on forms part of the company's strategy to consolidate its position in the mobile phone comparison segment. It has historically been primarily focused on the broadband space.

The deal comes a year after the GP provided the company with fresh capital to acquire SellMyMobile.com and 10 months after the group acquired Comparemymobile.com, which are both price comparison sites for buying and selling used mobile phones. According to a statement, the group will continue to pursue further bolt-on opportunities.

The group is also due to launch a software product designed to help digital publishers increase sales.

BGF first invested in Decision Tech (at the time known as Broadbandchoices.co.uk) in October 2012, providing £10m to support the company's international expansion plans.

Company
London-headquartered MobilePhoneChecker.co.uk is a mobile phone price comparison business. The company's platform enables customers to compare prices for pay-as-you-go phones, contract phones, sim-only contracts, pay-as-you-go sims, data sims and refurbished phones.

People
BGF – Mark Nunny (investor).
Decision Tech – Michael Philips (CEO).

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• Topics
• Portfolio management
• UK / Ireland
• Consumer
• Technology
• United Kingdom
• BGF (Business Growth Fund)
• Build-up