Mercia provides Voxpopme with series-A funding

The fresh capital will enable the company to undertake an international expansion plan and invest in product development. Voxpopme will also look to increase its headcount by 50%, with new hires in North America, Europe and the Asia-Pacific region.

According to a statement, the business has doubled its turnover since 2015.

The deal comes shortly after the VC invested £1.8m as part of a £5m series-A funding round for another Birmingham-based business, eyecare diagnostics company Aston EyeTech.

Company
Founded in 2013, Voxpopme is a video-focused market research business. Its platform allows clients to embed videos into questionnaires, capture and transcribe video responses and analyse the prominence of keywords and phrases.

The company has an overall headcount of 30, with additional offices in Salt Lake City and Sydney. Its clients include Microsoft, Tesco, Verizon and Clorox.

People
Mercia Fund Managers – Julian Dennard (investment director).
Voxpopme – Dave Carruthers (CEO, founder).

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