BGF invests £6.3m in Dianomi as Beringea exits

Kelly Newman Ventures also took part in the funding round, with the fresh capital earmarked for an international expansion strategy focusing on the US, German and Asia-Pacific markets. Dianomi will also undertake recruitment to expand its sales and data analyst teams.

According to a statement, the business has trebled its turnover over the course of the last two years.

As part of the deal, Dianomi has appointed KNV CEO Mike Kelly as a non-executive chairperson

Previous funding
Beringea provided Dianomi with an undisclosed level of expansion capital in June 2007.

Company
Founded in 2003, London-headquartered Dianomi is an advertising content management platform that enables users to promote sponsored content on financial media platforms including Reuters, the London stock exchange, Businessweek, MarketWatch and MSN.

People
BGF – Matt Singh (investor).
Dianomi – Rupert Hodson (co-founder, CEO); Raphael Queisser (co-founder, chief operating officer); Cabell de Marcellus (co-founder, chief technology officer).

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• Topics
• Expansion
• UK / Ireland
• Technology
• Exits
• United Kingdom
• BGF (Business Growth Fund)
• Beringea Limited
• Venture