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Unquote
  • Expansion

Initial Capital leads £3m series-A for Tech Will Save Us

  • Oscar Geen
  • Oscar Geen
  • 14 March 2018
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Initial Capital has led a £3m series-A funding round for UK-based educational toy producer Technology Will Save Us.

Early-stage investors Backed VC and SaatchInvest also took part in the financing, as well as All Bright, a funding platform targeting female founders.

Unltd-inc, Leaf VC and a number of business angels including Chris Lee of Media Molecule and Martin McCourt, formerly of Dyson, also invested.

Technology Will Save Us

  • DEAL:

    Expansion

  • VALUE:

    £3m

  • LOCATION:

    London

  • SECTOR:

    Toys

  • FOUNDED:

    2012

  • STAFF:

    30

The company has doubled is year-on-year revenues for the past two years. It currently employs 30 people.

Previous funding
SaatchInvest and Backed VC led a £1.25m seed round for Tech Will Save Us in December 2015.

Angel investment platform Venture Founders structured a further £1.4m investment in June 2017.

Company
Tech Will Save Us was founded in 2012 by Bethany Koby and Daniel Hirschmann. The company makes toys and DIY kits to teach children about technology. The toys are available in 97 countries through retailers such as Amazon, Target and Best Buy. The company is headquartered in London with smaller offices in New York and Paris, and employs 30 people.

People
Initial Capital – Alvaro Alvarez (partner).
AllBright – Debbie Wosskow, Anna Jones (co-founders).
Technology Will Save Us – Bethany Koby, Daniel Hirschmann (co-founders).

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