BGF invests £11.5m in SaleCycle

The funding will fuel its international expansion, with plans to open offices in Japan and New York, as well as advancements to its marketing platform.

In September last year, CEO Dominic Edmunds said it was receiving four to five proposals from private equity funds every month.

Company
Founded in 2011 with the support of angel investors, SaleCycle is a software platform that tracks the way customers interact with websites. It aims to raise conversion rates, recover abandoned sales and increase customer loyalty. The firm is currently generating £15m in annual turnover. It employs 170 people and is based in the north-east of England.

People
BGF – Barry Jackson (investor).
SaleCycle – Dominic Edmunds (CEO).

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• Topics
• Expansion
• UK / Ireland
• Support services
• BGF (Business Growth Fund)
• United Kingdom