Felix leads $4m funding round for Unmade

Connect Ventures, LocalGlobe, Carmen Busquets, Backed VC and C4 Ventures also took part in the round.

The business will look to roll out its services across additional brands, factories and countries following the deal. It has also appointed FutureLearn chief operating officer Joel Chippindale as its chief technology officer.

Company
Founded in 2013, London-headquartered Unmade provides software that enables fashion brands to offer consumers customisable clothing. The software enables customers to modify clothes within parameters pre-defined by the fashion brands before ordering them.

People
Felix Capital – Frederic Court (managing partner).
Unmade – Hal Watts, Kirsty Emery, Ben Alun-Jones (founders).

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• Topics
• Expansion
• UK / Ireland
• Technology
• United Kingdom
• Felix Capital
• Connect Ventures
• Venture