Mercia injects £1.5m into Voxpopme

The company will undertake a recruitment drive in its technical and commercial teams in the UK, the US and Australia.

Since Mercia's initial investment less than a year ago, Voxpopme has launched its VideoCX product. The product allows market research participants to capture video and provide insight into how customers experience a company's products or services.

Previous funding
Mercia invested an undisclosed seven-figure sum in Voxpopme in November 2017 to fund recruitment, product development and international expansion.

Company
Founded in 2013, Voxpopme is a video-focused market research business. Its platform allows clients to embed videos into questionnaires, capture and transcribe video responses, and analyse the prominence of keywords and phrases.

The company has an overall headcount of 30, with additional offices in Salt Lake City and Sydney. Its clients include Microsoft, Tesco, Verizon, Accenture, Cisco, Visa and Clorox.

People
Mercia Fund Managers – Alistair Forbes (head of software and internet).
Voxpopme – Dave Carruthers (CEO, founder).

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