IW Capital invests £2m in Eos Leisure

With the new capital, Eos intends to follow its business plan to drive its own-brand online sales and direct sales to grocery stores.

The company also plans to build broader revenue streams, bringing services to the market such as production and testing services.

Company
Established in 2013, Eos manufactures and sells e-liquids in the UK vaping market. It sells its own-branded e-liquid products such as Vapemate, Soda Steam and Directors Cut and provides manufacturing and scientific testing services for other suppliers. The company generated sales of around £4m in 2017.

People
IW Capital – Luke Davis (CEO, founder).
Eos Leisure Group – Simon Manthorpe (CEO).

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• Topics
• Expansion
• UK / Ireland
• Consumer
• United Kingdom
• Venture