BGF leads $17m round for LoopMe

Existing investors HV Holtzbrinck Ventures, Open Ocean and Impulse VC also took part in the round, which will fund  international expansion with a particular focus on the US market.

The investment brings the total amount raised by the business to $32m, according to a statement.

As part of the deal, BGF investor Sarah Ledwidge will take a seat on the LoopMe board of directors.

Previous funding
Holtzbrinck and Open Ocean took part in a €3m series-A round for LoopMe in 2014. Impulse VC and Harbert European Growth Capital then led a $10m round for the company three years later, with Holtzbrinck and Open Ocean also taking part.

Company
Founded in 2012, London-headquartered LoopMe develops software that analyses engagement and sales generated from online advertising. Its clients include Norwegian Air, Jockey, Ben & Jerry's, Microsoft and Audi.

People
BGF – Sarah Ledwidge, Tom McDonnell, Tim Rea (investors).
LoopMe – Stephen Upstone (CEO).

Advisers
Equity – EY (corporate finance); WY Partners (corporate finance); Grant Thornton (tax); Kelly Newman Ventures (commercial due diligence).
Company – Orrick (legal).

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• Topics
• Expansion
• UK / Ireland
• Technology
• United Kingdom
• BGF (Business Growth Fund)
• Venture
• EY (Ernst & Young)
• Grant Thornton
• Orrick