BGF et al. in £18m round for Gousto

New investor Joe Wicks, a celebrity fitness coach, also took part in the funding, bringing the total amount raised by the company to £75m since its launch.

Gousto plans to use the fresh capital to invest in artificial intelligence technology designed to improve customers' shopping experiences and to launch new product ranges.

Previous funding
Gousto first received venture capital backing in December 2013, when MMC led a $2m round for the company. Nine months later, Unilever Ventures led a £5m series-A funding round for the business alongside MMC.

BGF, MMC, Unilever and Angel CoFund then injected £9m into the business in December 2015. More recently, the company raised a £28.5m investment round in March 2018 from BGF, MMC, Angel CoFund and Hargreave Hale.

Company
Founded in 2011 and based in London, Gousto sells and delivers ingredients and recipe meal kits to subscribers. Its ingredients are organic and seasonal, and are delivered in the exact proportions required, in order to minimise food waste. The company plans to deliver 400 million meals by 2025.

People
Gousto – Timo Boldt (founder, CEO).

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• Topics
• Expansion
• UK / Ireland
• Consumer
• United Kingdom
• BGF (Business Growth Fund)
• MMC Ventures
• Venture