Updata injects $14m into Adthena

The funding round will enable the company to pursue international growth, with a particular focus on the US market, in addition to investing in product development.

Updata general partner Jon Seeber will take a seat on the Adthena board of directors following the deal.

Company
Founded in 2012, London-headquartered Adthena is a data analysis platform designed to support the development of online marketing strategies. It provides automated analysis on proposed content and enables clients to assess the performance of competitors' online adverts and placement in search results.

People
Updata Partners – Braden Snyder (vice-president); Jon Seeber (general partner).
Adthena – Ian O'Rourke (CEO).

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Send to  

• Topics
• Expansion
• UK / Ireland
• Technology
• United Kingdom
• Venture