NVM invests £2m in Pure Pet Food

Following the deal, Pure Pet Food intends to invest in product development, recruitment and the expansion of its European distribution network.

The group CEO of pet retail chain Pets at Home, Peter Pritchard, is registered as a director in Pure Pet Food.

Company
Founded in 2012 and headquartered in Halifax, West Yorkshire, Pure Pet Food manufactures low-processed dehydrated and freeze dried pet food. The company distributes its products internationally through retailers including Pets at Home.

People
NVM Private Equity – Aaron Lawson-Clark (investment associate).
Pure Pet Food – Mathew Cockroft, Daniel Valdur Eha (founders).

Advisers
Equity – Square One Law (legal); Palladium (commercial due diligence, IT due diligence); Tait Walker (financial due diligence); Confidas People (management due diligence).
Company – Inveniam Corporate Finance, Lee Humble (corporate finance); Gunner Cooke, Asad Ali (legal).

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• Topics
• Expansion
• UK / Ireland
• Consumer
• United Kingdom
• NVM Private Equity