ADV leads $10m series-B round for Urban

Existing backers Felix Capital and Passion Capital also took part in the series-A, which includes a $4.5m equity crowdfunding round raised by the company on Seedrs in August 2018.

The company will use the fresh capital to recruit 30 engineers in its newly launched office in Vilnius, Lithuania. It will also look to introduce new services and to make its platform available in more cities. Urban currently focuses on London, Birmingham, Manchester and Paris.

Previous funding
Felix, Passion and Samos Investments led a £3.5m series-A funding round for Urban in 2016. Felix then led a £2.3m series-A extension round for the business in 2017.

Company
Founded in 2014, London-headquartered Urban is a booking platform for health therapies including massages, manicures, pedicures and osteopathy.

People
Accelerated Digital Ventures – Lee Strafford (co-founder, CEO).
Urban – Giles Williams (co-founder, chief technology officer); Jack Tang (CEO).

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• Topics
• Expansion
• UK / Ireland
• Consumer
• United Kingdom
• Felix Capital
• Passion Capital
• Venture