
Creandum leads £10m series-A for life insurance app Yulife
Swedish venture capital firm Creandum has led a £10m series-A funding round for UK-based life insurance and well-being app Yulife.
The VC house deployed capital from its Creandum IV fund, which held a final close on its €180m hard-cap in January 2016. The vehicle targets series-A rounds and invests up to €20m per company.
MMC Ventures and Notion Capital, alongside previous investors LocalGlobe, RGAx, OurCrowd and Anthemis Exponential Ventures, also took part in the round.
Previous funding
Yulife raised £3m in seed funding in November 2018 from LocalGlobe, RGAx, OurCrowd and Anthemis Exponential Ventures.
Company
Established in 2016, London-headquartered Yulife is a digital insurance provider that offers life cover plans purchased by employers for their employees. The company also encourages policy holders to improve their well-being via an app that rewards them with vouchers and gift cards for healthy behaviour such as going for a walk or meditation.
People
Creandum – Carl Fritjofsson (partner).
Yulife – Sammy Rubin (CEO).
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