Accel in $35m round for Fever

The round was led by e-commerce business Rakuten, and also saw participation from Atresmedia and former Alibaba Investments chair Michael Zeisser.

The fresh capital will enable the company to invest in its technology platforms and pursue international expansion, with plans in place to open new offices across North America, Europe and Asia.

The latest investment brings the total amount raised by the company to $70m, according to a statement.

Zeisser will take a seat on the Fever board as part of the deal, while the transaction also includes a commercial partnership agreement between Fever and Rakuten.

Previous funding
Spanish international football players Sergio Ramos and Guti were early-stage investors in Fever's $1.9m seed round in early 2014.

14W Ventures and Accel led the first institutional round later in 2014, backing a $7.9m series-A and upping their investment in a $9.5m series-B in 2015.

Accel and 14W then took part in a $20m series-C funding round for the business in July 2018.

Company
Founded in 2014 and headquartered in London, Fever is a developer of marketing software for social-media-related activity. It owns Secret Media Network, an operator of the Secret London and Secret NYC social media pages, which promote events and experiences in their respective cities. It also has an app that offers users personalised listings.

People
Fever – Ignacio Bachilier (CEO).

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