VCs in £7.5m round for Voxpopme

NVM Private Equity and asset manager Mercia Technologies also invested in the round.

NVM offers equity tickets of £1-12m to its growth investments, while Mercia makes investments of £100,000-10m.

Managing partner Brent Hill of Origin Ventures will join the company's board following the transaction.

The fresh capital will be used to meet demand and invest in the platform, particularly investing in integration with other platforms.

Previous funding
Up until the company series-A funding round in 2017, Voxpopme received approximately £1.88m in angel and seed investments over six rounds from undisclosed investors.

Mercia invested £2m in Voxpopme in November 2017 in the company's series-A.

Mercia Fund Managers provided the company with £1.5m in funding in October 2018.

Company
Founded in 2013, the company allows customers to provide feedback to companies using video. It also offers analytics services to its clients through its software-as-a-service platform. Headquartered in Birmingham, Voxpopme employs 60 people in offices in the UK, the US and Australia.

People
Origin Ventures – Brent Hill (managing partner).
NVM Private Equity – Stephen Johnson (investment associate).
Voxpopme – Dave Carruthers (CEO).

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