Idinvest leads $50m round for Ogury

The firm is currently investing from its Idinvest Digital Fund III, which held a final close in October 2019 on €350m and invests €3-10m, taking part in series-A and -B rounds mainly.

Various banks have also participated in the round.

The fresh capital will go towards product development and growth in the US, Europe and Asia-Pacific. In 2018, Ogury acquired peers Adincube and Influans.

Previous funding
Ventech and several other investors, including Very Sas and Facro Invest, invested in a $2.1m funding round in 2014. The following year, the same investors participated in a $3.4m round.

Idinvest led a $15.4m funding round in 2016, with participation from all existing investors. The same investors took part in a $21.1m funding round in 2018, led by Idinvest.

Company
Founded in 2014, Ogury employs 400 staff in 18 offices. The company, which saw $100m in revenues in 2018, is a digital marketing analytics company that gets its data from consenting users. It specialises in mobile app use. Headquartered in London, more than half of the company's revenues is generated in the US.

People
Idinvest Partners – Benoist Grossmann (managing partner).
Ogury – Thomas Pasquet (co-founder, co-CEO).

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• Topics
• Expansion
• UK / Ireland
• Technology
• Venture
• United Kingdom
• IDInvest Partners (AGF Private Equity)