UNQUOTE

Maven and GAM lead £6.4m round for Coniq

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Maven Capital Partners and Guinness Asset Management (GAM) have led a ТЃ6.4m round for customer relationship management (CRM service Coniq.

Maven invests from a variety of VCTs and institutional funds. Existing shareholders also participated in the funding round.

The fresh capital is intended to accelerate technical development, to make hires in sales and marketing, and to internationally expand with new offices in Chicago, Warsaw and Barcelona.

Previous funding
Undisclosed investors provided Coniq with £1.3m in capital in 2009 and another £2.7m in 2014.

Investors including Venrex Investment Management and Samos Investments raised £1.7m for the company in 2012.

In 2018, Lepe Partners led a £2.3m round, with participation from Venrex and Samos.

Company
Founded in 2011, Coniq offers a CRM and loyalty platform for shopping malls, outlets and retail brands. Based in London, the company employs 53 people, according to LinkedIn.

People
Maven Capital Partners – Adam Bunch (investment manager).
Guinness Asset Management – Hugo Vaux (fund manager).
Coniq – Ben Chesser (CEO).

Advisers
Equity – HMT (financial due diligence); PMSI (management due diligence); Marriott Harrison (legal).

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