Maven leads round for Intilery

The firm drew capital from its VCTs as well as the Northern Powerhouse Investment Fund (NPIF), which is managed by Maven. Launched by the British Business Bank, NPIF closed on £400m in March 2017. The fund looks to provide equity finance of £50,000-2m to startups, and early-stage or more established businesses in the northern regions of England.

The funding will enable Intilery to expand the sales and marketing team, and develop its commercial offering.

Previous funding
In 2013, Gareth James invested £250,000 at a pre-money valuation of £2.5m, according to Crunchbase.

In 2014, undisclosed investors provided £350,000.

Company
Founded in 2012 and based in Chester, Intilery offers a real-time omnichannel customer relationship and data management platform. The company employs 10 people, according to LinkedIn. 

People
Maven Capital Partners – Dean Cox (investment manager).
Intilery – Gareth James (CEO); Tom McMillan (chief technology officer).

Advisers
Equity – UHY Hacker Young, Adnan Sajid (financial due diligence); Shoosmiths, James Foster (legal); Whitecap, Luke Freeman (commercial due diligence); Intechnica, Penelope Snowden (IT due diligence).
Management – KBS, David Gardner (corporate finance); Addleshaw Goddard, George Danczak (legal).

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• Topics
• Expansion
• UK / Ireland
• Technology
• United Kingdom
• British Business Bank
• Maven Capital Partners
• Addleshaw Goddard