
Axa Venture-backed Cognism acquires Mailtastic
Cognism, a portfolio company of Axa Venture Partners and PeakSpan Capital, has acquired email marketing company Mailtastic.
The deal valued the company at €1-9m.
Cognism made the acquisition to develop its GDPR-compliant prospecting software.
Mailtastic will continue to be led by the three co-founders: Tao Bauer, Peer Wierzbitzki and Andreas Schröder.
As well as the acquisition of Mailtastic's existing Mainz office, Cognism is opening a new site in Manchester, following Cognism's recent expansion to New York and increased headcount in Macedonia, Croatia and its London headquarters.
In March 2020, Cognism raised $12m in a funding round led by Axa Venture, following a $10m round raised with PeakSpan in July 2019.
Company
Mailtastic allows companies to centrally manage employees' email signatures and extend them with marketing banners to grow daily email traffic. Based in Mainz, the company was founded in 2015.
People
Mailtastic – Tao Bauer, Peer Wierzbitzki, Andreas Schröder (co-founders).
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