Upfront, IA Ventures leads $15.1m series-A in InfoSum

Ascential, Akamai, Experian, ITV and AT&T's Xandr also joined the round.

As part of the expansion, media and advertising professional Brian Lesser will take an active role at InfoSum as executive chairman. Lesser – the founder and former CEO of Xandr, and the former North American CEO of GroupM – joined InfoSum's board in April this year. As part of his role, Lesser will work to establish InfoSum globally, including gaining significant investment in North America.

The funding will be used to accelerate InfoSum's expansion across North America and Europe.

Previous funding
In 2016, Upfront and IA provided $3m to InfoSum.

Upfront and IA returned alongside LocalGlobe, Mosaic Ventures and a group of angel investors to provide the company with $5m in 2017.

InfoSum was planning to raise a series-A round of more than $40m in 2018, CEO and founder Nick Halstead told Unquote sister publication Mergermarket.

Company
The company was founded in 2016 and is headquartered in Basingstoke, Hampshire. InfoSum has developed a decentralised platform designed to enable advertisers, media owners, data providers, and other advertising technology firms to collaborate across multiple data sources, without requiring the underlying data to be moved or pooled.

People
InfoSum – Nick Halstead (CEO).

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