360 Capital, Fuel Ventures lead $65m round for Heroes

360 Capital is currently investing from its 360 Capital V vehicle, which held a first close on €90m in May 2020 and makes equity tickets in the €2-10m range.

Fuel Ventures is currently investing from its third-generation fund, which closed on £20m in October 2018.

E-commerce investor Upper90 also took part in the round. Angel investors in the company include Matt Robinson, co-founder of GoCardless and Nested; and Carlos Gonzalez-Cadenas, COO of GoCardless.

Former EQT investment professional Riccardo Bruni told TechCrunch that debt will play an important role in the growth of the business. He said it would allow the team and investors to retain ownership in Heroes in the long term.

Company
Heroes buys and operates small and medium-sized brands selling products on global marketplaces, particularly Amazon. Based in London and founded in 2020, the company currently has four employees.

People
Heroes – Alessio Bruni, Riccardo Bruni (co-founders).

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