BGF invests £8m in UK Flooring Direct

BGF's investment will be used to scale the brand and support significant range extensions in both existing and new product categories, as well as opening an office in China to support procurement and product development, and ongoing enhancements in customer experience.

The company expanded in October into a second site in Coventry with extended warehouse and office space, and has plans to create 50 additional roles. The business offers a virtual showroom with room visualisation, as well as contactless deliveries and free samples, in a bid to increase the company's digital exposure.

Keith Pacey is currently chair at UK Flooring Direct and will continue in this role to support the ongoing growth of the business.

Company
Leicestershire-headquartered UK Flooring Direct is an online retailer supplying own-brand wood, laminate and vinyl flooring direct to consumers and trade. The company was founded in 2005 and it employs around 150 people. For the year ending on 31 March 2019, the company generated £34.2m in turnover.

People
UK Flooring Direct – Jason Ashby (CEO).

Advisers
Equity – Browne Jacobson (legal); BDO (financial due diligence); Osborn Chapple (commercial due diligence).
Company – Hill Dickinson (legal).

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• Topics
• Expansion
• UK / Ireland
• Technology
• United Kingdom
• BGF (Business Growth Fund)
• BDO LLP