Insight Partners leads £100m investment in Exclaimer

Katharine Hidalgo
09 December 2020

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Insight Partners has led a ТЃ100m investment in Exclaimer, an email signature marketing company.

The firm is currently investing from its 11th-generation fund, which closed on $9.5bn in April 2020. The fund will invest $10-350m in 65-75 companies with a holding period of three to five years.

New investor Farview Equity Partners and existing investor Livingbridge both participated in the investment. Farview is currently raising for its debut fund, towards a target of €300m. The fund was registered in June 2019 and has not yet held a close, according to Unquote Data.

Previously the majority shareholder, Livingbridge will now own a minority of the company, and the company's management team will stay in place.

The company expects to invest in product innovation and international growth following the transaction.

Previous funding
Livingbridge injected £23m into the company in 2016; the deal was the last primary investment from Livingbridge 5. The fund closed on £360m in 2012.

Company
Founded in 2001, Exclaimer is headquartered in Farnborough, Hampshire. It develops and sells email signature software. The company claims its products give users flexibility and control over email signatures and disclaimers, ensuring regulatory compliance and consistent brand promotion. For the year ending on 30 September 2019, the company generated revenues of £13.8m and EBITDA of £7.1m.

People
Insight Partners – Richard Wells (managing director).
Farview Equity Partners – John Rosenberg (partner).
Livingbridge – Simon Hollingsworth (investment director).

Advisers
Company – Arma Partners (corporate finance).