Index, General Catalyst in $100m round for Bloom & Wild – report

Existing shareholders in the company are said to have also participated.

The funding round values the business at $500m.

Index Ventures and General Catalyst did not respond to requests for comment.

Previous funding
MMC Ventures led a £2.5m growth capital round for Bloom & Wild in July 2015. Samos Investments and Catamaran Ventures also took part.

MMC was joined by Burda Principal Investments to inject a further £3.75m into the business in February 2017.

Piper Private Equity invested £11m in a £15m funding round for Bloom & Wild in October 2018. Piper drew capital from its sixth fund, Piper Private Equity VI, which recently closed on its £125m hard-cap. It is the fourth investment from the new vehicle. Existing investors MMC, Burda and unnamed angel investors also took part in the financing.

Company
Founded in 2013, Bloom & Wild is a London-based flower delivery service. The company employed 66 people as of 2019.

People
Bloom & Wild – Aron Gelbard (founder).

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