Inflexion backs The Goat Agency

The GP is investing via Inflexion Enterprise Fund V, which held a final close in May 2019 on its hard-cap of £400m. The fund writes equity tickets of £10-35m, taking both majority and minority stakes.

Inflexion said it would aim to bolster the company's sustained growth, with a specific focus on internationalisation and Goat's data-led approach.

The GP has been investing at pace in recent days, with Goat being the fifth deal announced in March alone. Inflexion notably invested for a majority stake in Pangaea Laboratories, a UK-headquartered beauty business that owns the Medik8 anti-ageing skincare brand, and most recently made a minority investment in UK-based payments consultancy CMS Payments Intelligence.

Company
Founded in 2015, Goat is a social media marketing agency focused on helping brands to use influencer marketing effectively. Clients include Dell, King and Tesco.

Goat is headquartered in London, with 112 staff split between the UK, the US and Asia. The business has grown at more than 60% per year since inception, Inflexion said in a statement.

People
Inflexion – Tom Pemberton (partner), James Stevens (assistant director), David Collins (investment executive).
The Goat Agency – Nick Cooke, Harry Hugo, Arron Shepherd (co-founders).

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• Topics
• Expansion
• UK / Ireland
• Media
• Inflexion Private Equity
• Minority investing