
Piper invests in Wild Nutrition

Consumer-brands-focused GP Piper has made an investment of £5m in UK-based natural nutritional supplements brand Wild Nutrition.
Wild Nutrition's online sales via its website have grown by 124% in the past year, according to a statement, and the company intends to use the fresh capital to support its online growth in the UK and internationally, as well as to grow its team and launch new products.
The deal is Piper's 10th platform investment from Piper VI, which held a final close in October 2015 on £125m, according to Unquote Data. The fund makes equity investments of £5-25m, investing in consumer businesses with target revenues of £5-50m.
Piper VI has previously invested in the food and beverage sector, providing a £6m investment to meal kit business Mindful Chef, which was acquired by Nestlé in November 2020 in a deal that saw Piper fully exit its investment.
According to Unquote Data, Piper is expected to launch its next fund in 2021, having registered the vehicle in June 2020.
Company
Founded in 2013 and headquartered in Lewes, Wild Nutrition produces a range of nutritional supplements made with natural ingredients, using the company's trademarked Food-Grown formula. The supplements aim to address a variety of health needs, including hormonal health, anxiety and fertility. Wild Nutrition claims that its supplements are formulated ethically and sustainably.
The company employs 28 staff and sells its products via its website – where it offers subscription models – as well as in retailers like Planet Organic and Whole Foods.
People
Piper – Libby Gibson (founding partner).
Wild Nutrition – Chris Dodson (CEO); Steve Clark (chairman); Steven Schapera (non-executive director); Henrietta Norton, Charlie Norton (founders).
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