
LDC backs PR firm Headland
LDC has secured a minority stake in Headland, a UK-based financial and corporate reputation, public affairs and campaigning agency.
The private equity house said it will support Headland's organic growth strategy, which will entail broadening the consultancy capabilities and advising a broader range of clients.
Headland's management team, led by Chris Salt and Dan Mines, will continue to head the business.
LDC has prior experience backing a communications agency. In 2012, the firm took a majority stake in UK-based PR consultancy Blue Rubicon in a deal that valued the business at £30m. The asset was sold to BC Partners-backed Teneo in 2015.
Company
Founded in 2012, Headland advises businesses on financial and corporate communications, public affairs and campaigning.
According to a press release, Headland increased revenues by 20% during the pandemic. Its latest publicly available accounts show turnover of £14.3m and operating profit of £5.7m in the year to 31 March 2020 – this was already up from 2019 numbers of £11.9m in turnover and £5.1m in operating profit.
The company employs 117 people and its clients include Accenture, Asos, Danone, eBay, Future, Just-Eat, PepsiCo, Pret, Saga, Three UK, TikTok, UBS, Versus Arthritis and Watches of Switzerland.
People
LDC – David Andrews (director); Lewis Winston (investment manager).
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