Permira leads USD 180m round for GWI

The company has tripled its recurring revenues since its previous funding round in 2018, according to a statement.

Following the round, GWI intends to continue to develop its technology platform, with a focus on extending its coverage to more data points and more consumers. It plans to focus in particular on underserved markets.

Permira held a final close for its second Growth Opportunities fund in January 2022. The vehicle makes investments in high-growth technology-enabled businesses and had made investments in four US-based companies at the time of its final close.

Previous funding
Stripes led a USD 40m Series A funding round for GWI in 2018.

Company
Founded in 2009, GWI provides audience insights for brands, agencies and media organisations via its software-as-a-service platform. The company collects the views consumers across 48 countries, according to a statement, providing insights on demographics, preferences and behavioural attitudes. Its targeted products include GWI Gaming, GWI Kids, and GWI Sports. The company employs around 400 staff at its offices in London, New York, Prague and Athens.

People
GWI – Tom Smith (CEO).
Permira Growth – Alex Melamud (principal).
Stripes – Ron Shah (partner).

Advisers
Company – Jefferies (corporate finance).
Equity – Moelis & Company (corporate finance).

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• Topics
• Expansion
• UK / Ireland
• Technology
• Venture
• Permira
• United Kingdom