Trilantic to buy Kantar Public in carve-out deal

Following the deal, Kantar Public will operate as an independent entity. According to a press release, with the support of new private equity backer, the company will strengthen its expertise in the public policy space. The deal is expected to close in the third quarter of 2022.

According to a newswire report in November 2021, HIG, Exponent, Trilantic and Triton were interested in Kantar Public, which was expected to be divested for GBP 200m.

Bain Capital acquired a 60% stake in the parent company, Kantar Group, in June 2019 from WPP. The transaction valued the group at USD 4bn, according to Unquote Data.

Trilantic is currently investing through Trilantic Capital Partner VI Europe, which held a first close in December 2019 on an undisclosed amount and a final clsoe in November 2021 on EUR 925m. The fund has a target of EUR 1bn and a hard-cap of EUR 1.2bn. The Kantar deal marks the fourth investment from the fund, according to the sponsor. 

Bain Capital did not respond to a request for comments.

Company
Kantar Public was established in 2016 and is headquartered in London. It advises on public policy and social challenges using data and behavioural insights, among other tools. The business employs 700 staff across 20 countries.

People
Kantar Public - Dr Michelle Harrison (CEO).
Kantar - Chris Jansen (chief executive).
Trilantic Europe – Joseph Cohen (founding partner).

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• Topics
• Buyouts
• UK / Ireland
• Media
• Carve-out
• Trilantic Capital Partners (previously LBMB)
• Bain Capital
• United Kingdom