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UNQUOTE
  • UK / Ireland

LDC invests £12m in WRG

  • Viktor Lundvall
  • 15 August 2011
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LDC has invested ТЃ12m in Salford-based live events and marketing agency WRG.

Funding will support the company, which is looking to accelerate its growth by opening overseas offices. WRG is specifically looking at expanding in the Far East as well as developing its services in the Middle East. The company's existing management team will remain to drive the business forward.

The investor was attracted to the deal because it believes the company has shown strong historic growth and a strong portfolio of blue chip clients.

Company
WRG was established in 2005 and specialises in organising media campaigns, product launches, road shows, public ceremonies and premières. Based in Manchester, WRG has additional offices in London, Wycombe, New York and Doha.

The company employs approximately 110 people and generated a turnover of £45m for the year ending 31 October 2010.

People
Simon Braham and Jon Pickering worked on the deal for LDC. Braham will also join the company's board of directors.

Advisers
Equity - Clearwater Corporate Finance
, Mike Reeves, Nick Horrocks, John Clarke (Corporate finance); Ernst & Young, Richard Harding, Stuart Thwaites (Financial due diligence); PwC, Nick George, Mark Maitland, Anna Bartz (Commercial due diligence); Addleshaw Goddard, Paul Medlicott, Andrew Green (Legal).

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