Khazanah Nasional Berhad leads $54m series-D for Blippar

As part of the deal, Blippar's current shareholders will re-invest in the company. The capital injected will support the expansion of the company's engineering capabilities and its presence in San Francisco.

The company plans to extend the global reach of its visual-browsing capabilities with the addition of a large range of new categories and rich content. In addition to that, Blippar will use the funding to continue growing its presence within the education sector and become a default platform for interactive visual learning experiences in the classrooms.

Previous investment
In March 2015, Blippar raised a €45m growth capital funding round from Qualcomm Ventures.

Company
Founded in 2011, London-based Blippar has 300 employees across its 14 offices. The company develops a mobile application based on augmented reality and image-recognition technologies, which enables users to view objects and products through a mobile phone screen, upon which entertaining content is overlaid. The company claims a global user base of 65 million customers.

People
Blippar – Ambarish Mitra (co-founder, CEO).

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• Topics
• Expansion
• Technology
• UK / Ireland
• United Kingdom
• Qualcomm Ventures Europe