Panoramic backs Captify Media

The investor committed capital from the Enterprise Capital Fund I vehicle, which closed on £34m in 2010. The transaction is the sixth made via the fund, and the second in the digital media sector following the £1m investment in digital communications business Dog Digital.

The fresh funding will support the expansion of the firm on a UK and international scale. The company also intends to double the size of its UK sales, operations and analysis teams and further its product development.

Company
Founded in 2011 and based in London, Captify is a digital marketing business focused on search retargeting. Captify's technology allows advertisers to obtain new customers online by targeting users with banner advertising based on recent search-engine use. Users are able to determine the value of a customer from a range of more than 150 characteristics and assess purchase intent to increase targeting precision.

The firm's customers are media buyers that manage marketing budgets for large corporates, as well as brands such as Warner Bros, American Express and Sky. Captify employs around 30 members of staff.

People
Malcolm Kpedekpo is an investment partner at Panoramic. He has been appointed to the Captify board.

Advisers
Equity – HBJ Gateley, David Kirchin, David Anderson (Legal); Ampelm, Rory Paterson (Commercial due diligence); KSW 1, Amanda Merion, James Kesner (Financial due diligence).
Company – Simkins, Ed Baden-Powell (Legal); Jago Capital, Lee Cory (Corporate finance).

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• Topics
• UK / Ireland
• Media
• Expansion
• United Kingdom