Panoramic backs Heck Foods with £1m

Heck Foods plans on using the fresh capital to bolster its marketing efforts.

The two parties had been in talks for several months, according to Panoramic. The deal marks the GP's first investment in Yorkshire and is the sixth investment made by the firm in the last 18 months.

Company
Founded in 2012 and headquartered near Northallerton in Yorkshire, Heck Foods make premium sausage brands The Harrogate Sausage Company and the Heck range, the former of which is its mid-priced range while the latter is a premium brand.

Heck Foods' products are currently sold in Asda, Tesco, Morrisons, Booths and Waitrose. The company's founders are the founders and previous owners of a different brand, Debbie & Andrew's, which was sold to JJ Transfield in 2005. Debbie & Andrew's commanded a 26% share of the UK premium sausage market at the time.

Heck Foods employs 20 staff and generated £3m in revenues last year, which was the company's first year of operation. It expects to record £6m in turnover this year.

People
Andrew and Debbie Keeble are the founders of Heck Foods. Stephen Campbell is a partner at Panoramic and will join Heck Foods' board of directors following the deal.

Advisers
Equity – Squire Patton Boggs, Paul Mann, Craig Pettit (Corporate finance); Garbutt & Elliott, Richard Feltham (Financial due diligence); Bluefin Group Leeds, William Gillis (Insurance due diligence).

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• Topics
• Expansion
• UK / Ireland
• Consumer
• United Kingdom