MMC leads $6m series-B for Admedo

MMC led the investment round alongside current investors Sussex Place Ventures and high-net-worth individuals. MMC invested via its EIS vehicle.

The fresh capital will be used to to improve Admedo's platform's functionality and continue its expansion plan, adding a new office in Dubai in 2016.

As part of the deal, Simon Menashy, investment director for MMC, will join the company's board as non-executive director.

Previous funding
The business raised a $2m series-A funding round in July 2014, led by Sussex Place Ventures, with participation from Playfair Capital, Encore Capital and Kima Ventures. At the time, Steve Brown joined the company as chair.

Company
Founded in 2013, Admedo is a self-service advertising platform, specialising in automated buying and selling of online advertising. The company is based in London, with further offices in New York, Los Angeles, Berlin and Paris.

People
MMC Ventures – Simon Menashy (investment director).
Admedo – Nick Moutter (CEO, co-founder); Laura Bowen (COO, co-founder).

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• Topics
• Expansion
• Technology
• UK / Ireland
• United Kingdom
• MMC Ventures
• Internet