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UNQUOTE
  • Expansion

Notion and Octopus re-up in $7.5m round for Adbrain

  • Mikkel Stern-Peltz
  • Mikkel Stern-Peltz
  • 19 February 2016
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Notion Capital and Octopus Ventures have taken part in a $7.5m round for London-based advertising analytics business Adbrain led by corporate venture fund Cisco Investments.

Notion and Octopus had invested in Adbrain prior to the round and re-upped to bring the total raised by the company to $16.5m over the course of three venture investments.

The funding will help the startup bolster its position in the UK and US markets, and fuel continued international expansion.

In conjunction with the fundraising, Adbrain said it had appointed 20-year tech industry veteran Jason Atlas as chief technology officer.

Previous funding
Adbrain first raised institutional capital in 2013, when Notion led a $1.5m early-stage round with seed investor Firestartr and angel investors.

In 2014, Octopus joined as an investor, leading a $7.5m series-A with Notion.

Company
Founded in 2013, Adbrain is an advertising technology company that provides advertising analytics to its users.

People
Notion Capital – Stephen Chandler (managing partner).
Adbrain – Gareth Davies (CEO).

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