Ingenious Ventures invests £900,000 in Casabu

Ingenious Ventures' financing for Casabu was supported by existing investors Horatio Investments. The retailer plans to reach a million members by the end of the year following the investment. It will mainly invest in technologies that focus on customer curation, personalisation and social shopping. 

Ingenious Ventures drew funds from its first Media Opportunities Fund, which invests early-stage capital in businesses across the media and creative industries sector. The VC is currently looking to raise up to £10m for its second Media Opportunities Fund.

Company
Casabu was founded by Rachel Oxburgh and John Heseltine in London in 2012. The business is a flash sales site offering daily sales on products for mothers, babies, toddlers and children, which are only available for members.

People
Patrick Bradley is CEO of Ingenious Ventures. 

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• Topics
• Expansion
• UK / Ireland
• Consumer
• Ingenious Media
• United Kingdom
• e-commerce