NEO backs Miller Harris

The company plans to embark on an expansion strategy in Japan, Korea, China, Hong Kong, Taiwan and Singapore, targeting a new generation of Asian consumers, the GP said in a statement.

Miller Harris will also continue to expand in Europe and launch a flagship store in London before probing markets in the Middle East, Russia and the US.

NEO is based in London and typically invests in companies with a strong brand element valued at up to €100m. Previous investments include Paul and Patisserie Ladurée.

Company
Miller Harris is a London-based luxury fragrance company that was founded by perfumer Lyn Harris in 2000.

People
David Belhassen is founder and managing partner at NEO while Ing-Nan Nancy Shen is the firm's global partner based in Shanghai.

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• Topics
• Expansion
• UK / Ireland
• Consumer
• NEO Capital
• United Kingdom