Isis backs BathEmpire with £8.5m
Isis Equity Partners has injected £8.5m into BathEmpire.com, an online bathroom products retailer.
The investment will support the continued expansion of the firm through the development of its product range.
The investment was completed through the Baronsmead VCTs and Isis Growth I.
Company
Founded in 2006 and based in Coventry, BathEmpire.com is an e-commerce platform for bathroom products. The company designs and sources its own products and retails through its website alone.
The founder identified a gap in the market after a successful stint selling taps and showers on eBay. The website was launched in 2009.
The firm employs 96 members of staff and reported a £14m turnover in 2012. Revenues of £20m are expected in 2013.
People
Matt Upton and Charlie Robinson led the transaction for Isis.
Advisers
Company – Convex Capital (Corporate finance).
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