Dawn Capital leads $41m series-C for eCommera

Existing backers West Coast Capital, Frog Capital, ePlanet Capital and WPP, as well as new investor Wti, also participated in the round. The fresh capital will be used for expanding internationally, particularly in the US, and for supporting the growth of a new solution for retailers.

Growth capital investor Frog led a £5m second round of financing for eCommera alongside existing backer West Coast Capital in September 2009. ePlanet Ventures invested £1.3m in eCommera in a third round of funding for the company in November 2009.

Company
Founded in 2007 and based in London, eCommera is a global software-as-a-service (SaaS) designed to help retailers profit from the move to omni-channel commerce through a cloud, order management and big data platform. The platform analyses and runs online retail operations by combining big-data predictive analytics with online, mobile and operational software.

The company's customers include Asda, House of Fraser, Neiman Marcus, Brooks Brothers, Lifetime Brands, Bouclair and Clarins. The business has experienced a compound annual growth rate of 46% over the past three years. eCommera was founded by Michael Ross, founder of fashion retailer Figleaves.com, and ex-BT marketing director Andrew McGregor.

People
Norman Fiore is managing partner at Dawn Capital. Andrew McGregor is the CEO of eCommera.

Advisers
Equity – William Blair & Company (Corporate finance); White & Black (Legal).

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