Albion Ventures injects $3.3m into Grapeshot

The fresh capital will notably enable Grapeshot to integrate its keyword contextual technology and services into more platforms and exchanges on a global basis.

According to Robert Whitby-Smith, a partner at Albion, the venture capital firm was attracted to the firm's customer traction, platform scalability and the team's reputation.

Albion recently invested £250,000 as part of a £1.6m funding round for PayasUgym, a UK online health club network, and injected £2.2m into Egress Software Technologies, a provider of email and file encryption services.

Company
Headquartered in London, Grapeshot is a software technology company that uses advanced information retrieval techniques pioneered at Cambridge University in 1992. It provides keyword technology to match advertising messages to relevant online content, which aims to improve engagement between advertising and audiences.

The firm processes more than two billion bids per hour across 248 countries in 25 languages.

People
Albion partner Robert Whitby-Smith will join Grapeshot's board of directors. Tim Schoonmaker is chairman of Grapeshot and John Snyder is CEO of the firm.

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• Topics
• Expansion
• UK / Ireland
• Technology
• United Kingdom
• Albion Ventures