Mirriad Advertising raises $15m

According to the 2015 Ad Blocking Report by PageFair and Adobe, as of June 2015, there were 198 million active adblock users globally. Furthermore, more and more viewers are moving to on-demand TV services such as Netflix, meaning traditional ads can now be skipped, blocked and generally avoided. Against this backdrop, video advertising is shrinking as revenue and value continues to slide.

Company
Mirriad claims to have created a new advertising inventory for content owners by delivering content for advertisers that cannot be skipped. Its native in-video advertising (NIVA) technology, embeds products, signage and even videos directly into content. Rather than offering one-off product placement opportunities, the business claims to be able to provide multi-title content across multiple platforms and geographies.

Established in 2008, Mirriad has patented its technology, which applies to all three screens (TV, computer and mobile).

The company has offices in London, New York, Mumbai and Singapore, and is currently opening a new office in Shanghai.

People
Mirriad Advertising – Mark Popkiewicz (CEO).

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• Topics
• Expansion
• UK / Ireland
• Technology
• Venture
• United Kingdom