ITALY/UK– Investindustrial acquires English perfume maker

The deal with Procter & Gamble (P&G), consolidates Morris Profumi's position in the market. The move comes six months after the acquisition of Morris Profumi by Investindustrial.

Founded in London in 1799, perfume maker Atkinsons ranks among the top 10 companies in its sector in Italy. Its annual sales reach approximately EUR 20m.

Parma-based Morris Profumi produces and distributes fragances and cosmetics. It has a direct presence in Italy and Germany and operates with local distributors in 72 other countries.

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• Topics
• Expansion
• Southern Europe